{"title":"London Rug Company Rugs","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBring warmth, texture, and effortless style to any room with our curated edit of London Rug Company rugs. Crafted with quality materials and designed to complement both classic and contemporary interiors, each rug is a statement piece that grounds your space with confidence.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFrom bold geometric patterns to soft, neutral tones — find the perfect foundation for every room.\u003c\/p\u003e","products":[{"product_id":"ayla-rug","title":"Ayla Rug","description":"\u003cp\u003eIntroducing the Ayla Rug, a modern indoor rug with a fresh and contemporary feel. Featuring a clean design and a versatile colour palette, the Ayla Rug effortlessly complements modern and traditional interiors alike. Built for comfort and longevity, it's perfect for living rooms and bedrooms.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"160cm x 230cm","offer_id":52513573405019,"sku":"OS-14071M","price":305.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 400cm","offer_id":52513573437787,"sku":"OS-14071L","price":647.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/Aristarugsandaccessories-6_dbd8f593-b95a-4bda-81f1-7e98f32d200a.jpg?v=1776477945"},{"product_id":"chandi-rug","title":"Chandi Rug","description":"\u003cp\u003eIntroducing the Chandi Rug, an exquisite indoor rug from the Neutral Collection. With its delicate pattern and refined neutral colour palette, the Chandi Rug adds a touch of understated luxury to any room. Crafted for superior comfort and long-lasting quality, it's perfect for living rooms, bedrooms, and dining areas.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"160cm x 230cm","offer_id":52513573503323,"sku":"14754_CRMM","price":285.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 400cm","offer_id":52513573536091,"sku":"14754_CRML","price":510.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 300cm Circle","offer_id":52467884786011,"sku":"14754_CRMC","price":402.5,"currency_code":"GBP","in_stock":true},{"title":"400cm x 520cm","offer_id":52513573568859,"sku":"14754_CRMXL","price":725.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/DSCF8688_39bcf19b-e8d3-48f1-b9b3-429eac750778.jpg?v=1776478328"},{"product_id":"charlie-rug","title":"Charlie Rug","description":"\u003cp\u003eIntroducing the Charlie Rug, a bold and contemporary indoor rug that makes a real design statement. The Charlie Rug's distinctive pattern and vibrant yet tasteful palette instantly add personality to any room. Crafted for durability and everyday use, it's perfect for busy living areas and bedrooms.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"160cm x 230cm","offer_id":52513573863771,"sku":"OS-14063M","price":305.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 400cm","offer_id":52513573896539,"sku":"OS-14063L","price":647.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/small_01598f5f-70bb-4e22-9194-e6cddcc3748f.jpg?v=1776477893"},{"product_id":"claire-rug","title":"Claire Rug","description":"\u003cp\u003eIntroducing the Claire Rug, a sophisticated indoor rug with a timeless design. Featuring an intricate pattern and a rich colour palette, the Claire Rug adds elegance and warmth to any room. Designed for superior comfort and durability, it's perfect for living rooms, dining rooms, and bedrooms.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"160cm x 230cm","offer_id":52513573994843,"sku":"OS-13935M","price":305.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 400cm","offer_id":52513574027611,"sku":"OS-13935L","price":647.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/Clairenew_896c34e8-7cca-4c02-821d-338fbd8a4b0a.jpg?v=1773970331"},{"product_id":"donna-rug","title":"Donna Rug","description":"\u003cp\u003eIntroducing the Donna Rug, a classic indoor rug from the Neutral Collection. The Donna Rug's timeless design and warm neutral palette make it an enduring addition to any home. Crafted for durability and everyday comfort, it's perfect for living rooms and bedrooms.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"160cm x 230cm","offer_id":52513574060379,"sku":"14730M","price":335.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 400cm","offer_id":52513574093147,"sku":"14730L","price":600.0,"currency_code":"GBP","in_stock":false},{"title":"400cm x 520cm","offer_id":52513574125915,"sku":"14730XL","price":850.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/DSCF8667_2bd6bbe2-9d50-451c-9824-ffd8d37afefd.jpg?v=1776478199"},{"product_id":"elaine-rug","title":"Elaine Rug","description":"\u003cp\u003eIntroducing the Elaine Rug, a refined indoor rug from the Neutral Collection. The Elaine Rug's classic design and soft neutral tones create an atmosphere of sophisticated comfort in any home. Crafted for durability and quality, it's perfect for living rooms, dining rooms, and bedrooms.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"160cm x 230cm","offer_id":52513574256987,"sku":"14756M","price":335.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 400cm","offer_id":52513574289755,"sku":"14756L","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"400cm x 520cm","offer_id":52513574322523,"sku":"14756XL","price":850.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/DSCF9158_13582051-297f-4d91-a8ae-d08f12f1e6f6.jpg?v=1776478128"},{"product_id":"ellie-rug","title":"Ellie Rug","description":"\u003cp\u003eIntroducing the Ellie Rug, an eye-catching indoor rug with a distinctive character. The Ellie Rug's unique design and harmonious colour palette make it a standout piece in any room. Crafted for both beauty and durability, it's perfect for living spaces, bedrooms, and hallways.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"80cm x 225cm Runner","offer_id":52467885375835,"sku":"OS-14070R","price":142.0,"currency_code":"GBP","in_stock":false},{"title":"160cm x 230cm","offer_id":52513574388059,"sku":"OS-14070M","price":305.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 400cm","offer_id":52513574420827,"sku":"OS-14070L","price":647.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 300cm Circle","offer_id":52467885474139,"sku":"OS-14070C","price":710.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/Ellie1-Photoshopjpegreva_3c08aad2-2365-429f-88b9-31e62154840d.jpg?v=1773891517"},{"product_id":"emily-rug","title":"Emily Rug","description":"\u003cp\u003eIntroducing the Emily Rug, a charming and sophisticated indoor rug from the Neutral Collection. 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With its contemporary pattern and weather-resistant construction, the Gemma Rug is perfect for patios, conservatories, and indoor spaces alike. Easy to clean and built to last, this rug brings effortless style wherever you place it.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"160cm x 230cm","offer_id":52513575043419,"sku":"ATH-14076M","price":163.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 400cm","offer_id":52513575076187,"sku":"ATH-14076L","price":328.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/Gemma2_1dce52c1-0e2c-40c2-8094-3598561f1d9e.webp?v=1773891368"},{"product_id":"georgie-rug","title":"Georgie Rug","description":"\u003cp\u003eIntroducing the Georgie Rug, a stylish indoor rug from the Neutral Collection. Featuring a refined design and a soft, versatile colour palette, the Georgie Rug is the perfect complement to modern and classic interiors alike. Available in runner, medium, large, and extra large sizes to suit any room.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"80cm x 225cm Runner","offer_id":52467885998427,"sku":"14750R","price":225.0,"currency_code":"GBP","in_stock":true},{"title":"160cm x 230cm","offer_id":52513575240027,"sku":"14750M","price":335.0,"currency_code":"GBP","in_stock":false},{"title":"300cm x 400cm","offer_id":52513575272795,"sku":"14750L","price":600.0,"currency_code":"GBP","in_stock":false},{"title":"400cm x 520cm","offer_id":52513575305563,"sku":"14750XL","price":850.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/DSCF9171-Georgiesmaller_4fa2ed3b-0adb-4bac-ac43-dc21ed4b02ec.jpg?v=1773891249"},{"product_id":"hannah-rug","title":"Hannah Rug","description":"\u003cp\u003eIntroducing the Hannah Rug, a beautiful indoor rug from the Neutral Collection. Featuring an elegant design in soft, natural tones, the Hannah Rug creates a light, airy atmosphere in any room. Its timeless aesthetic and quality construction make it a perfect investment for your home.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"160cm x 230cm","offer_id":52513575371099,"sku":"14753_WHITEM","price":285.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 400cm","offer_id":52513575403867,"sku":"14753_WHITEL","price":510.0,"currency_code":"GBP","in_stock":true},{"title":"Circle 300cm x 300cm","offer_id":52467886260571,"sku":"14753_WHITEC","price":402.5,"currency_code":"GBP","in_stock":true},{"title":"400cm x 520cm","offer_id":52513575436635,"sku":"14753_WHITEXL","price":725.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/DSCF9100_b33f7983-f6e0-4836-8063-7c5aaa7a4fcd.jpg?v=1773891137"},{"product_id":"helen-rug","title":"Helen Rug","description":"\u003cp\u003eIntroducing the Helen Rug, a timeless addition to any home. Featuring an elegant pattern with a warm colour palette, the Helen Rug brings a sense of sophistication and comfort to every room. Whether in the living room, bedroom, or hallway, this versatile indoor rug offers exceptional softness underfoot. Available in a variety of sizes including a runner and circle option, the Helen Rug adapts beautifully to your space.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"80cm x 225cm Runner","offer_id":52467886391643,"sku":"PA-14048R","price":106.0,"currency_code":"GBP","in_stock":true},{"title":"160cm x 230cm","offer_id":52513575469403,"sku":"PA-14048M","price":185.0,"currency_code":"GBP","in_stock":false},{"title":"300cm x 400cm","offer_id":52513575502171,"sku":"PA-14048L","price":394.0,"currency_code":"GBP","in_stock":false},{"title":"300cm x 300cm Circle","offer_id":52467886489947,"sku":"PA-14048C","price":434.0,"currency_code":"GBP","in_stock":true},{"title":"400cm x 520cm","offer_id":52513575534939,"sku":"PA-14048XL","price":579.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/HELEN_01.jpg?v=1776478560"},{"product_id":"inaya-rug","title":"Inaya Rug","description":"\u003cp\u003eIntroducing the Inaya Rug, a beautifully designed indoor rug that adds a touch of artistry to any home. With its distinctive pattern and harmonious tones, the Inaya Rug creates a welcoming atmosphere in any room. Crafted for durability and comfort, it's an ideal choice for living areas and bedrooms.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"160cm x 230cm","offer_id":52513575600475,"sku":"OS-14062M","price":305.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 400cm","offer_id":52513575633243,"sku":"OS-14062L","price":647.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/1R5A7983Inaya_f93e392d-5fce-4342-8caa-c51cde806540.jpg?v=1773890956"},{"product_id":"jennifer-rug","title":"Jennifer Rug","description":"\u003cp\u003eIntroducing the Jennifer Rug, a refined indoor rug with an understated elegance. The Jennifer Rug's classic design and rich tones bring a sense of warmth and sophistication to any space. 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Designed for comfort and durability, it's the ideal choice for creating a stylish focal point in any room.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"300cm x 300cm","offer_id":52467887014235,"sku":"14757C","price":700.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/DSCF8864_0cc62273-e6dc-43b8-8310-75c1a69cc485.jpg?v=1773890717"},{"product_id":"lauren-rug","title":"Lauren Rug","description":"\u003cp\u003eIntroducing the Lauren Rug, a beautifully crafted indoor rug from the Neutral Collection. With its sophisticated design and warm neutral palette, the Lauren Rug brings a sense of calm and refinement to any room. 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Featuring a refined pattern in soft neutral tones, the Lisa Rug works beautifully in a wide range of room styles. 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The Macy Rug features a distinctive pattern and rich tones that bring warmth and character to your home. Crafted with quality materials for excellent durability, this indoor rug is perfect for living rooms, dining areas, and bedrooms.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"160cm x 230cm","offer_id":52513576354139,"sku":"BRT-14078M","price":295.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 400cm","offer_id":52513576386907,"sku":"BRT-14078L","price":636.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/NEWMACY3_23ac5307-0d51-469e-84a3-8ac4ee782ef1.webp?v=1773890276"},{"product_id":"maddie-rug","title":"Maddie Rug","description":"\u003cp\u003eIntroducing the Maddie Rug, a striking statement piece for modern interiors. With its bold patterning and rich colour palette, the Maddie Rug instantly transforms any living space into a stylish sanctuary. 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Built for lasting beauty and easy maintenance, it suits a wide range of décor styles.\u003c\/p\u003e","brand":"London Rug Company","offers":[{"title":"160cm x 230cm","offer_id":52513576550747,"sku":"ATH-14074M","price":163.0,"currency_code":"GBP","in_stock":true},{"title":"300cm x 400cm","offer_id":52513576583515,"sku":"ATH-14074L","price":328.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/1082\/7611\/files\/Marie2_2049e269-3ef1-4798-a7e0-a4e03cbb45e2.jpg?v=1773890166"},{"product_id":"mila-rug","title":"Mila Rug","description":"\u003cp\u003eIntroducing the Mila Rug, a stylish indoor rug that brings warmth and character to any space. The Mila Rug's elegant design and rich colour palette make it a perfect complement to a wide range of interior styles. 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