Privacy Policy
ROYALCRAFT PRIVACY POLICY
At Royalcraft, we believe that feeling at home starts with trust — and that includes trusting us with your personal information. We only ask for the details we genuinely need, we look after them carefully, and we’re open about how we use them. This Privacy Policy explains everything in a clear and simple way.
If you ever have a question about your data, we’re always happy to help.
Royalcraft Ltd
Mir House, Taylors Lane
Oldbury, West Midlands, B69 2BN
Company No. 02470744
Email: info@royalcraft.co.uk
1. The Information We Collect
We collect information so that we can deliver your orders, help you with any queries, and make your experience with Royalcraft as smooth as possible.
1.1 When you share information with us directly
This includes things like:
• Your name and contact details
• Delivery address
• Order history
• Customer service messages
• Images or reviews you choose to share with us
• Payment information (processed securely — we never store full card details)
1.2 When you browse our website
Like most websites, certain technical information is collected automatically, such as:
• Your IP address
• Browser and device details
• Pages you look at, and how long you spend on them
• Cookie data and similar technologies
This helps us understand what’s working well and what needs improving.
1.3 When information comes from third parties
Sometimes we receive information from trusted partners like:
• Analytics tools (Google Analytics, Hotjar, Microsoft Clarity)
• Advertising platforms (Google, Meta, TikTok)
• Email and SMS marketing providers
• Delivery and courier partners
• Review platforms such as Trustpilot
These services help us analyse, improve and deliver the things you’ve asked us for.
2. How We Use Your Information
We use your data to make your experience with Royalcraft feel seamless and personalised. That includes:
• Processing and delivering your orders
• Sending delivery updates
• Helping with returns, warranties and customer queries
• Improving our website and services
• Showing you relevant offers and updates (only if you’ve agreed to this)
• Preventing fraud and keeping our website secure
• Meeting legal and regulatory requirements
We’ll never sell your data.
3. The Legal Reasons We Rely On
Under UK GDPR, we must have a lawful basis for using your data. Royalcraft uses:
• Contract – to process your order and provide customer service
• Legitimate interests – like improving our services and marketing to existing customers
• Consent – for marketing communications and non-essential cookies
• Legal obligation – for things like accounting and tax rules
4. Marketing Preferences
We’d only like to send you marketing if you want to hear from us. You’ll receive email or SMS updates if:
• You’ve opted in, or
• You’ve bought from us before and we’re getting in touch about similar items
You can change your preferences at any time by using the link in our emails or contacting us directly.
5. Sharing Your Information. We never sell your data.
We do work with carefully selected partners who help us deliver our products and services. These may include:
• Delivery and logistics companies
• Payment providers
• Email and SMS platforms
• Website and IT hosting partners
• Analytics and advertising tools
• Professional advisers (if needed)
Each partner must follow strict data protection rules and handle your information securely.
5.1 SMS Marketing
If you opt in to receive SMS marketing messages from Royalcraft, we will collect and store your mobile phone number. This information is used to send you promotions, updates, order notifications, and abandoned cart reminders.
Your phone number is used solely for Royalcraft communications and is not sold. We may share this data with trusted service providers (such as Klaviyo) who support our SMS delivery, under strict data protection agreements. You can opt out of SMS communications at any time using the unsubscribe instructions provided in our messages.
5.2 Abandoned Cart
Royalcraft’s website uses cookies and similar technologies to track items placed in your shopping cart, including when a cart has been abandoned. This information is used to determine when to send cart reminder messages via email or SMS, where you have opted in.
5.3 Third-Party Data Sharing
Where we share personal data with third parties, this excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5.4 Location Data
If location data is collected (such as IP address or approximate location), it is used only to improve website functionality, personalise content, and support fraud prevention. We do not use precise location tracking for SMS marketing.
6. International Transfers
Some of our trusted partners operate outside the UK/EEA. When they do, we make sure your data is protected through measures like:
• Government adequacy decisions
• Standard contractual clauses
• Additional security safeguards
7. How Long We Keep Your Information
We only keep your information for as long as we genuinely need it:
• Order information — up to 7 years (a legal requirement)
• Marketing information — until you unsubscribe
• Customer service enquiries — up to 3 years
• Cookie and analytics data — based on your cookie settings
8. Your Rights
You’re in control of your information. At any time, you can:
• Ask for a copy of your data
• Correct or update your details
• Ask us to delete your data
• Limit how we use it
• Object to marketing
• Withdraw any consent you’ve given
• Ask for your data in a portable format
Simply email info@royalcraft.co.uk and we’ll be happy to help.
9. Keeping Your Information Safe
We use a range of technical and organisational safeguards to protect your personal data — from encryption and secure hosting to access controls and ongoing monitoring.
10. Updates to This Policy
We may update this Privacy Policy occasionally to reflect changes in our services or the law. When we do, we’ll post the latest version on our website.
11. Contact Us
If you have any questions about your personal data, please email us at info@royalcraft.co.uk.
We’re always here to help.